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7201 Keystone Street Loft 208 

Philadelphia PA 19135

Monday - Thursday - Saturday



John Pallotta Studio's mission is to help students of all ages develop, hone, and enhance techniques and tools that will enable them to build a career as a professional, working actor. With intense study and practice in the classroom, on set and on camera, we place special emphasis on training the actor to respond quickly and fully to all stimuli; enabling each student to make fearless, confident and ultimately, winning choices. Whether through class or private coaching, the essential goal of John Pallotta Studio is to help the actor cultivate a process as a professional artist that is uniquely their own, giving them their greatest chance at working in the acting industry.


​John Pallotta Studio Mentorship Program guides the actor in both the craft and the business of acting. Mentorship is by invite or audition only. The Mentorship Program includes one-on-one monthly reviews, addressing strengths and challenges in the actor’s training as well as guidance in the professional elements of an actor’s career, seeking representation, ensuring working materials meet professional standards, actor reels in class, etc Also one on one business coaching on use of social media, web site and optimization and creating an online presence.


  • SIX MONTH PROGRAM $4,000.00

  • ONE YEAR - 7,200.00 



(What is included depends on program selected).




  • Resumes

  • Filmed Scenes and Briefs

  • Business Cards

  • Comp Cards

  • Slate Shots

  • Personality Slate

  • Comedic Slates

  • Websites & SEO

  • Your Reel (Filming included)

  • All Casting Websites (Backstage, Actors Access, etc)

  • Social Media Marketing.Sites

  • INTERESTED CALL (646)619-7777 or Email us at



Marketingyourself as an actor, and doing a good job of it, could ultimately be the difference between whether you are a working actor or an outofwork actor, so it is something that you should put a lot of time and energy into. There are many different aspects to Actor Marketing, and there is no hard and fast rule as to how you should do it, so try and be intuitive and discover what is going to work best for you.

Acting Training

This aspect an actor’s career comes up time and time again because it is so very important. Through your training you will be honing what it is that you are actually marketing your talent and your skill. There is no cutting corners on this one! Discover what it is that you have a special talent for and be able to demonstrate it. Great comedic timing? Shakespeare? Stage Combat? You can discover all this through taking class, and in doing so will pick up more strengths to add to your repertoire. Training is a key aspect and first step in marketing for actors.


Acting Cover Letter

You should have a strong acting cover letter that you can send potential agents, directors and producers this letter should be professional yet have something about it that makes you stand out from the rest so try and let your personality show through. Think of it as an introductory advertisement for yourself. This can be a hard thing to get right so keep working at it, try and find some inspiration in advertisements on TV, in magazines and in local trade papers.



Actor Headshot

When the time is right, make sure you go to a professional to get your headshots taken. We will arrange for your professional Head Shots. (Rules Apply)



Professional Resume

Another key element in marketing for actors is an uptodate actor resume. It should have on it all your relevant information and any training you have done as well as previous experience in theatre, TV and film. If you have a lot of experience just choose to list those roles that you think best sell your skill set. To see some examples of resumes and to find out more information on how to write them visit this page on the website.



Acting Reel

Much like your resume, you should get a professional to make your reel. They will edit it in a way that will make the most of what you have to offer, and that professional touch is worth every dollar. Your reel can have snippets of any film and TV roles that you have performed. Your reel should showcase your talent so try and get the scenes in that really show what you can do, and try and show some versatility. The same goes if you are trying to break into the voiceover market, you should get some help putting together a demo tape that is a recording of what you have to offer as a voiceover artist.

Actor Website

A more standard and nowadays traditional aspect of marketing for actors is having an actor website. This is becoming a very popular medium of late among aspiring performers, due to the fact that you can have a lot of information in one easy to view place. For a relatively small amount you can register your named domain site (www.yournamecom) and use it as a place to have your resume, headshot and reel to be viewed by whoever visits your acting website.

Marketing For Actors: What else can you do?

Acting Career Promoting and Actor Marketing Activities

Successful selfpromotion for actors is crucial to the success of an acting career. The problem is that so many actors are at a loss for how to get their work seen. I have found that many actors believe that all that is necessary to start an acting career is to "be able to act". Some don't even think that is ncessary. The more a person who wants to become an actor knows about marketing and selling themselves, the more likely it is that they will be able to enjoy a sucessful acting career.

Social Media for Actors

Nowadays, almost everyone has a Facebook, Twitter, Vine and/or Instagram account; some with thousands, if not millions, of followers. Casting directors are not oblivious to this and in the past five years, casting calls and breakdowns are regularly being seen with ‘actor must have good social media following / established social media name needed’. If you find social media a little difficult to follow or you’ve not considered using it, I urge you to start now!

Actor Branding (Building a Digital Brand)

Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It’s what you stand for — the values, abilities, and actions that others associate with you. It’s a professional alter ego designed for the purpose of influencing how others perceive you, and turning that perception into opportunity.

Acting Career Mentoring

A good acting career mentoring coach can help you put together a plan that will help you to market yourself in the right ways according to the type of actor you are. A really good coach should be well versed in marketing for actors.



Call us today at (646)619-7777 and visit us online at

John Pallotta, Critically Acclaimed Film Acting Coach

Acting Tools That Work So You can Work

John Pallotta Studio

7201 Keystone St

Loft 208

Philadelphia PA 19135


Copyright © 2019 John Pallotta, All Rights Reserved

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